Available guides

Office 365 SMTP relay setup

The four ways to send application email through Microsoft 365, what each one actually allows, and the limits Microsoft documents for them.

Read the guide

Google Workspace SMTP relay setup

The difference between the SMTP relay service, Gmail SMTP and restricted Gmail, with Google's documented limits for each.

Read the guide

The List-Unsubscribe header

What the header does, how RFC 8058 one-click unsubscribe works, and exactly what Google, Yahoo and Microsoft each require of bulk senders.

Read the guide

Double opt-in, and how bots break it

What double opt-in is, what GDPR actually requires, and why automated security scanners confirm subscriptions nobody agreed to.

Read the guide

The email pixel consent map

Which tracking-pixel purposes need consent under the EDPB guidelines and the CNIL recommendation, and the narrow deliverability lane that does not.

Read the guide

IP and domain warming

How warming works, why domain reputation now matters more than IP reputation, and why automated rate limits beat a manual schedule.

Read the guide

Dedicated vs shared IP

Why a dedicated IP fails for senders with spiky volume, how a shared pool stays warm, and the test that decides which one you need.

Read the guide

SMTP ports explained

What ports 25, 465, 587 and 2525 are each for, why outbound 25 is blocked almost everywhere, and which one to configure.

Read the guide

Email bounces explained

Hard versus soft bounces, how to read an SMTP bounce code, why the code is sometimes wrong, and what to do about the bounces nobody can parse.

Read the guide

SPF, DKIM and DMARC explained

How the four authentication standards fit together, why alignment matters more than any single record, what DMARCbis changed in 2026, and where DKIM2 actually stands.

Read the guide

BIMI: the record, the logo and the certificate

What BIMI is and is not, the DMARC policy it requires before any logo appears, the record and SVG format, VMCs versus CMCs, and which mailbox providers actually show the logo.

Read the guide