Blog

Mastering the Inbox: Unveiling the World of Email Services for Seamless Communication

Checklist graphic: Are you ready for Black Friday (Nov 27) and Cyber Monday (Nov 30)? A clipboard to-do list with calendars, shields, and delivery trucks
Deliverability

Checklist: Setting Up for Success
Puzzle pieces labeled IP address, domain reputation, authentication, sending history and subscriber engagement fitting together under shield icons
Deliverability

Enterprise Brand Email Reputation: Why the IP is Only Part of the Equation
Chart showing Gmail's non-human click share stepping from about 5% to about 22% and holding for six months
Research

Gmail's click spike is the new normal.
Cover of the Omnivery research report The State of Email Bots 2026
Research

Email's core metrics are being overrun by bots.
Bots Move On Noheadline Mini
Bot Detection

Bots Move On. Your Open Rate Didn't Get the Memo.
Nhi Growing
Non-Human Interactions

Over 50% of Email Clicks Are Not Human - And It's Getting Worse