Bot Detection API
Omnivery's Bot Detection API allows you to identify Non-Human Interactions (NHI) in email campaigns, enhancing performance through accurate data analysis. Leveraging over 8 years of unique know-how and expertise, dozens of proprietary and 3rd party data sets, Omnivery Bot Detection API provides unrivaled accuracy.
- Developed with 8+ years of industry expertise
- 20+ proprietary data sets for high accuracy
- Low latency scalable API with high performance
- Asynchronous detection to meet the needs of any workflow
- No Personally Identifiable Information (PII) sharing
- No cross-customer data sharing/appending
- Detects NHI from security vendors as well as malicious actors
Built from the ground up to meet the demands of the largest senders, Omnivery Bot Detection API allows marketers, deliverability professionals as well as ESPs to get the most accurate data about recipient’s engagement with email.
- Accurate engagement reports for marketers
- Increased campaign efficiency through engagement segmentation
- Better deliverability insights for deliverability professionals
While 99% of NHI opens are performed by Apple’s Mail Privacy Protection (MPP), clicks are a different beast. Depending on the vertical, clicks can come from sources of all types. Security vendors like Proofpoint, Mimecast and Barracuda check links for potential threats.
Inbox tracking tools follow email links to scan related websites for more accurate reports. Malicious actors deploy botnets to abuse advertising network’s CPM model. All of these interactions skew the engagement reports and Bot Detection API helps provide clear results.
- No development and maintenance costs
- Accelerated NHI detection deployment
- Increased customer satisfaction
- Increased revenue through NHI detection up-sell
- Major savings for ad-network operators
- Cost efficient volume based pricing
In addition to the benefits of accurate engagement data, there are additional business benefits to ESPs compared to building detection in-house.
Inboxing, Security, Compliance
Are you ready for the next level in security, privacy and deliverability?